数字化转型背景下体育电商平台的商业模式创新研究

Research on Business Model Innovation of Sports E-Commerce Platforms under the Background of Digital Transformation

摘要: 在数字化转型浪潮席卷全球的当下，体育产业与电子商务的融合呈现出蓬勃发展的态势。体育电商平台作为连接体育产业与消费者的重要纽带，其商业模式的创新对于行业的可持续发展至关重要。本文首先分析了体育电商平台的发展现状，探讨了当前商业模式存在的问题，并在此基础上提出切实可行的创新路径，旨在为体育电商平台的发展提供实践指导，以推动体育电商行业在数字化时代实现高质量发展。

Abstract: In the context of the global wave of digital transformation, the integration of the sports industry and e-commerce is showing a vigorous development trend. As an important link connecting the sports industry and consumers, the business model innovation of sports e-commerce platforms is crucial to the sustainable development of the industry. This paper first analyzes the development status of sports e-commerce platforms, discusses the problems existing in the current business models, and on this basis proposes practical innovation paths, aiming to provide practical guidance for the development of sports e-commerce platforms and promote the high-quality development of the sports e-commerce industry in the digital era.