抖音平台中宠物直播商业化路径及受众情感认同研究——以抖音“S账号”为例
Research on the Commercialization Path and Audience Emotional Identification of Pet Live Streaming on TikTok Platform—A Case Study of TikTok “S Account”
摘要: 抖音宠物猫“S账号”带给受众欢声笑语的同时实现了流量变现。本文聚焦于该账号视频独特地展示宠物猫的形象，探索此类宠物类视频账号的变现路径及蓬勃发展的宠物经济背后基于消费者情感认同的底层逻辑。
Abstract: TikTok’s pet cat “S account” brings laughter to the audience while realizing traffic monetization. This article focuses on the unique image of pet cats in the account’s videos, exploring the monetization path of such pet video accounts and the underlying logic behind the booming pet economy based on consumer emotional identification.
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