人工智能技术赋能农村电商智能发展探究

Research on the Empowerment of Rural E-Commerce Intelligent Development by Artificial Intelligence Technology

摘要: 在乡村振兴背景下，人工智能与农村电商的融合为农业现代化注入新动能。本文分析AI技术在智能生产、精准营销和供应链优化等领域的应用成效，证实其显著促进了农产品上行和消费升级。同时揭示技术成本高、数据安全隐患和农民数字素养不足等现实瓶颈，并从政策扶持、技术防护和人才培育三个维度提出针对性解决方案，为破解农村电商发展困境提供实践路径。

Abstract: Against the backdrop of rural revitalization, the integration of artificial intelligence (AI) and rural e-commerce has injected new impetus into agricultural modernization. This paper analyzes the application effects of AI technology in areas such as intelligent production, precise marketing, and supply chain optimization, confirming that it has significantly promoted the upward movement of agricultural products and consumption upgrading. At the same time, it reveals the practical bottlenecks such as high technical costs, data security risks, and insufficient digital literacy among farmers, and proposes targeted solutions from three dimensions: policy support, technical protection, and talent cultivation, providing practical paths to break through the development predicament of rural e-commerce.