数字金融对居民电商平台网购消费的影响研究——基于CHFS的实证分析

Research on the Impact of Digital Finance on Residents’ Online Shopping Consumption on E-Commerce Platforms—Empirical Based on CHFS

摘要: 本文采用中国家庭金融调查数据(CHFS)和北京大学数字普惠金融指数为研究基础，通过机理分析和变量构建，实证分析数字金融对家庭网购消费的影响效应及作用机制。研究发现：首先，数字金融可以显著促进家庭网购消费水平的提升，且经过内生性和稳健性检验后依然成立；其次，从中介效应检验结果来看，数字金融可以通过提升信用支付便利性，进而对家庭网购消费起到显著的促进作用；进一步研究发现，数字金融对家庭网购消费的影响中部地区最大，西部地区次之，东部地区相对较低。

Abstract: This paper uses China Household Finance Survey Data (CHFS) and Peking University Digital Inclusive Finance Index as the research basis, and constructs mechanisms and variables to demonstrate the impact and mechanism of digital finance on household online shopping consumption. The research finds that: First, digital finance can significantly promote the improvement of household online shopping consumption level, and it is still valid after endogenous and robustness tests; Secondly, judging from the results of the intermediary effect test, digital finance can significantly promote household online shopping consumption by improving the convenience of credit payment; Further research found that the impact of digital finance on household online shopping consumption is the greatest in the central region, followed by the western region, and relatively low in the eastern region.