从虚拟互动到情感依恋——社交互动中的情感需求满足与身份建构

From Virtual Interaction to Emotional Attachment—Emotional Need Satisfaction and Identity Construction in Social Interaction

摘要: 本研究旨在探讨虚拟社交互动中的情感需求满足与身份建构，以《奥比岛：梦想国度》云游戏为例，从心理学视角分析玩家的情感依恋和身份认同。研究采用深度访谈法和案例分析法，选取8名不同年龄和游戏经验的玩家进行访谈，并结合《奥比岛：梦想国度》的传播与营销活动进行分析。研究发现：(1) 游戏通过自主性支持(角色定制)、胜任力反馈(任务奖励)、归属感营造(社区互动)三重机制满足玩家心理需求；(2) 玩家借由虚拟身份(如“奥比”形象)与社群标签(如“老玩家”)完成个体及群体层面的身份锚定；(3) 情感依恋形成遵循“需求满足→身份建构→情感沉淀”路径。虚拟社交互动通过情感表达和社交行为满足了玩家的情感需求，促进了情感依恋的形成，玩家在虚拟世界中的身份建构也增强了他们对游戏社区的认同感和归属感。研究结论指出，情感依恋和身份建构对玩家的游戏体验和社区归属感具有重要影响，为虚拟社交中的情感机制提供了心理学视角，揭示了养成类游戏情感传播的心理学本质。

Abstract: This study aims to explore the satisfaction of emotional needs and identity construction in virtual social interaction. Taking the cloud game “Aobi Island” as an example, it analyzes players’ emotional attachment and identity from a psychological perspective. The research adopted the in-depth interview method and case analysis method. Eight players of different ages and gaming experiences were selected for interviews, and combined with the communication and marketing activities of “Aobi Island” for analysis. The research findings are as follows: (1) The game meets the psychological needs of players through three mechanisms: autonomy support (character customization), competency feedback (task rewards), and sense of belonging creation (community interaction). (2) Players complete identity anchoring at the individual and group levels through virtual identities (such as the “Aobi” image) and community tags (such as “Veteran player”). (3) The formation of emotional attachment follows the path of “need satisfaction → identity construction → emotional accumulation”. Virtual social interaction meets the emotional needs of players through emotional expression and social behaviors, promotes the formation of emotional attachment, and the identity construction of players in the virtual world also enhances their sense of identity and belonging to the game community. The research conclusion points out that emotional attachment and identity construction have significant influences on players’ gaming experience and sense of community belonging, providing a psychological perspective for the emotional mechanism in virtual social interaction and revealing the psychological essence of emotional communication in simulation games.