湖北省城市宣传语研究

A Study on Urban Propaganda Language in Hubei Province

摘要: 城市宣传语作为城市品牌和形象传播的重要手段，日益受到地方政府和城市规划者的重视。湖北省城市宣传语在语音、词汇、语法和修辞等方面都呈现出一定的语言特色，并从自然环境、历史人文等方面凸显城市内涵。在社会价值层面，对经济发展、文化传播等也具有显著推动作用。

Abstract: As an important means of city branding and image dissemination, urban publicity language has been increasingly emphasized by local governments and urban planners. The urban publicity language of Hubei Province presents certain linguistic characteristics in terms of phonetics, vocabulary, grammar and rhetoric, and highlights the connotation of the city in terms of natural environment, history and humanities. At the level of social value, it also has a significant promoting effect on economic development, cultural dissemination, etc.