“双一流”高校图书馆新媒体运营现状与发展策略研究

Research on the Current Situation and Development Strategy of New Media Operation in Libraries of “Double First-Class” Universities

摘要: 目的/意义：以42所“双一流”高校图书馆为研究对象。方法/过程：通过线上及线下调研，确定并选取当下高校学生经常访问的微信公众号、微信服务号、微信视频号、微博、小红书、B站、抖音7种常用多媒体平台中的图书馆官方账号及发布内容作为研究对象，通过网络调研法统计并分析高校图书馆新媒体官方账号运行现状。结果/结论：揭示其新媒体服务的主要不足，并据此提出优化策略，为高校图书馆的读者服务提供参考与借鉴。

Abstract: Purpose/Significance: Taking 42 “double first-class” university libraries as research objects, Method/Process: through online and offline research, we identified and selected the library official accounts and published contents of seven commonly used multimedia platforms, including WeChat public number, WeChat service number, WeChat video number, Weibo, Rednote, Bilibili and Tiktok, which are frequently visited by university students as research objects. Through the network research method. Result/Conclusion: we statistically analyze the operation status of new media official accounts in college libraries, reveal the main deficiencies of their new media services, and propose optimization strategies accordingly, so as to provide reference and reference for the reader service work of college libraries.