采购视角下电商平台型企业营运资金管理研究——以苏宁易购为例

Research on Working Capital Management of E-Commerce Enterprises from the Perspective of Procurement—A Case Study of Suning.Com

摘要: 在电子商务竞争加剧的背景下，电商平台型企业的营运资金管理效率直接影响其市场竞争力。本文以苏宁易购为案例，从采购视角深入分析其营运资金管理策略、成效及优化路径。研究发现，苏宁易购通过供应链协同、账期优化与数字化技术应用，构建了高效的资金管理体系，但面临采购成本控制与供应商关系平衡的挑战。

Abstract: Against the backdrop of intensifying competition in e-commerce, the efficiency of working capital management for e-commerce platform enterprises directly affects their market competitiveness. This paper takes Suning.com as a case study and conducts an in-depth analysis of its working capital management strategies, achievements, and optimization paths from the perspective of procurement. The research finds that Suning.com has established an efficient working capital management system through supply chain collaboration, optimization of payment terms, and application of digital technologies. However, it faces challenges in controlling procurement costs and balancing supplier relationships.