融合发展背景下儿童有声读物平台发展策略研究

Research on the Development Strategy of Children’s Audiobook Platform in the Integrated Development Background

摘要: 在融合发展的背景下，儿童有声读物平台在发展策略上面临的不仅有机遇还有挑战。本文以“喜马拉雅儿童”为例，对该平台在出版融合发展视角下的策略研究，以此对儿童有声读物平台做出启示。在智能出版时代，儿童有声读物作为一种结合娱乐和教育的新兴形式备受关注。本文首先论述了儿童有声读物如今的发展现状，再对具体的行业案例进行探究。喜马拉雅儿童App作为国内有声读物领先平台，有比较高的市场占有率，也有较高的研究价值。喜马拉雅儿童App注重内容生产，资源丰富；采用PGC + UGC的生产模式；重视产品互动性和场景搭建，为用户带来了比较好的听觉体验，其发展策略对行业有一定参考价值。

Abstract: Under the background of integrated development, children’s audiobook platforms face not only opportunities but also challenges in their development strategies. This paper takes “Himalaya Kids” as an example to study the strategy of this platform under the perspective of integrated development of publishing, so as to shed light on children’s audiobook platforms. In the era of intelligent publishing, children’s audiobooks have attracted much attention as an emerging form that combines entertainment and education. This paper first discusses the current development of children’s audiobooks, and then explores specific industry cases. As one of leading audiobook platforms in China, Himalaya has a relatively high market share and significant research value. Himalaya Kids focuses on content production and is rich in resources; it adopts the production mode of PGC + UGC; it attaches importance to the interactivity of the product and the construction of the scene, which brings users a better listening experience, and its development strategy has a certain reference value for the industry.