我国体旅产业融合发展的动态演进及影响因素研究

Research on the Dynamic Evolution and Influencing Factors of the Integration of Sports Industry and Tourism Industry Development in China

摘要: 体旅产业融合通过产业要素交互渗透，成为推动健康中国建设、助力体育强国目标实现的重要战略举措。文章以2013~2021年我国31个省区市(不含港澳台)作为研究对象，构建产业融合评价模型并研究体旅产业融合发展的时空特征，运用双向固定效应模型实证分析体旅产业融合发展的影响因素，得出：(1) 2013~2021年全国及各地区体旅产业融合发展水平整体呈先波动上升、后下降、再回升的趋势；(2) 体旅产业融合发展呈现“东–中–西”梯度递减的结构特征，且区域内部发展存在差异；(3) 全国层面经济发展水平、产业结构、社会消费水平和资本投入强度对体旅产业融合发展有正向影响。不同融合程度地区受不同因素不同程度的影响。

Abstract: The integration of sports industry and tourism industry, driven by the interactive penetration of industrial elements, has emerged as a key strategic measure to advance the Healthy China initiative and support the goal of building a strong sports nation. The article focuses on the 31 provinces, autonomous regions and municipalities in China (excluding Hong Kong, Macao, and Taiwan region) from 2013 to 2021, establishing an industrial integration evaluation model to examine the spatiotemporal characteristics of the integrated development of the integration of these industries. Employing a two-way fixed-effects model, it conducts an empirical analysis of the factors influencing this integrated development, yielding the following findings: (1) From 2013 to 2021, the level of integration between the sports industry and tourism industry nationwide and across regions generally followed a pattern of initial fluctuating growth, followed by a decline, and then a recovery; (2) The integrated development of these industries demonstrates an “east-central-west” gradient-declining structural feature, with notable disparities within regions; (3) At the national level, economic development, industrial structure, social consumption levels, and capital invest-ment intensity positively influence the integration of sports industry and tourism industry. Regions with varying degrees of integration are affected by different factors to differing extents.