贸易政策不确定性下跨境电商企业风险应对策略研究

Research on Risk Coping Strategies for Cross-Border E-Commerce Enterprises under Trade Policy Uncertainty

摘要: 在经济全球化深入发展与国际贸易格局深刻变革的背景下，跨境电商已成为推动全球经济一体化的关键力量。然而，当前国际贸易环境中政策的频繁变动，比如美国的对等关税政策，使跨境电商企业面临严峻挑战。本研究聚焦贸易政策不确定性，系统分析跨境电商企业所面临的各类风险，并根据各类风险构建跨境电商企业风险应对策略体系，为跨境电商企业在贸易政策不确定性下寻求稳定发展路径提供了理论支持与实践指导，对提升我国跨境电商行业的全球竞争力具有一定的现实意义。

Abstract: Against the backdrop of deepening economic globalization and profound transformations in the international trade landscape, cross-border e-commerce has emerged as a pivotal force driving global economic integration. However, the frequent fluctuations in trade policies within the current international trade environment, exemplified by the United States’ reciprocal tariff policies, have posed severe challenges to cross-border e-commerce enterprises. This study focuses on trade policy uncertainty, systematically analyzing various risks faced by cross-border e-commerce enterprises, and constructs a risk coping strategy system for such enterprises based on different risk categories. It provides theoretical support and practical guidance for cross-border e-commerce enterprises to seek stable development paths under trade policy uncertainty, and holds practical significance for enhancing the global competitiveness of China’s cross-border e-commerce industry.