我国跨境电商的研究热点与展望——基于CiteSpace的可视化分析

Research Hot Spots and Prospects of Cross-Border E-Commerce in China—Based on CiteSpace Visual Analytics

摘要: 在全球贸易数字化与我国“双循环”新格局背景下，跨境电商正成为推动外贸高质量发展的关键力量。本文基于中国知网与Scopus数据库中2020~2025年间的核心期刊文献，运用CiteSpace可视化分析工具，从发文数量趋势、作者与机构合作网络、关键词共现与聚类、突现词与时间演化等维度系统梳理了我国跨境电商研究的热点演进脉络。研究发现，跨境电商研究大致经历了“起伏调整–稳定增长–回落调整”三个阶段；当前研究高度聚焦于“数字贸易”“数字经济”“中小企业”“海外仓”等主题，呈现出向数字化、全球布局和政策支持等方向多元拓展的趋势；作者与机构合作网络尚未形成高密度结构，学术资源整合效率有待提升。本文最后提出深化协同创新、关注政策与技术交叉议题、优化研究范式等发展建议，以期为跨境电商学术研究体系完善与行业实践提供参考。

Abstract: Against the backdrop of global trade digitalization and China’s “dual circulation” development strategy, cross-border e-commerce has become a key driver of high-quality foreign trade. Based on core journal articles from CNKI and Scopus between 2020 and 2025, this study applies CiteSpace to conduct a visualized bibliometric analysis, exploring trends in publication volume, author and institutional collaboration networks, keyword co-occurrence, clustering, burst detection, and temporal evolution. The findings reveal that the research on cross-border e-commerce in China has undergone three main stages: adjustment, stable growth, and recent decline. Current research hotspots focus on “digital trade,” “digital economy,” “SMEs,” and “overseas warehouses,” indicating a multidimensional expansion toward digitalization, global deployment, and policy support. However, the collaboration networks among authors and institutions remain loosely connected, and knowledge dissemination efficiency needs improvement. This study concludes by proposing suggestions for promoting collaborative innovation, exploring interdisciplinary topics, and refining research paradigms to support both academic advancement and practical development in cross-border e-commerce.