数实融合视角下直播电商的高质量发展

High Quality Development of Live Streaming E-Commerce from the Perspective of Digital-Real Economy Integration

摘要: 当前，直播电商已成为促进我国经济发展的强劲动力。数字技术与实体经济深度融合的背景下，推动直播电商高质量发展对于助力实体经济转型升级具有重要意义。本文通过分析直播电商促进经济发展的作用影响及面临的主要问题，从发展融合化、供应协同化、建设数智化、管理规范化、人才专业化五方面有针对性地提出对策建议，探究直播电商的高质量发展路径。

Abstract: Currently, live streaming e-commerce has emerged as a potent driving force for China’s economic growth. Against the backdrop of deep integration between digital technologies and the real economy, advancing the high-quality development of live streaming e-commerce holds significant importance for facilitating the transformation and upgrading of the real economy. This paper analyzes the economic impact of live streaming e-commerce and identifies key challenges. It proposes targeted countermeasures across five dimensions: integrated development, collaborative supply chains, digital-intelligent infrastructure, standardized governance, and professional talent cultivation, thereby exploring pathways for the high-quality development of live streaming e-commerce.