农村电商发展对乡村创新创业的影响研究

Research on the Impact of Rural E-Commerce Development on Rural Innovation and Entrepreneurship

摘要: 本文基于2014~2022年县域面板数据，深入探讨农村电商对乡村创新创业的影响及其作用机制。研究发现，农村电商显著促进了乡村创新创业，且城乡收入差距在这一过程中发挥了重要的中介作用。具体而言，农村电商通过缩小城乡收入差距，为乡村创新创业营造了更为有利的经济环境，进而推动了乡村创新创业的发展。为确保结果的可靠性，将解释变量滞后一期以及对数据缩尾处理后进行稳健性检验，结果均表明结论稳健可靠。进一步的研究发现，在西部乡村创新水平较高以及产业结构较为发达的县域，农村电商对乡村创新创业的促进作用更强。最后，提出强化对经济欠发达地区农业创新与农村科技服务的扶持，并为政策制定者提供了针对性的政策建议，以更好地推动农村电商发展和乡村创新创业的繁荣。

Abstract: Based on the county meter panel data from 2014 to 2022, this paper deeply discusses the impact of rural e-commerce on rural innovation and entrepreneurship and its mechanism. The study found that rural e-commerce significantly promoted rural innovation and entrepreneurship, and the income gap between urban and rural areas played an important intermediary role in this process. Specifically, rural e-commerce has created a more favorable economic environment for rural innovation and entrepreneurship by narrowing the income gap between urban and rural areas, and then promoted the development of rural innovation and entrepreneurship. In order to ensure the reliability of the results, the explanatory variables were lagged by one period, and the robustness test was carried out after the tail reduction of the data. The results showed that the conclusions were robust and reliable. Further research finds that in the western counties with higher rural innovation levels and more developed industrial structures, rural e-commerce has a stronger role in promoting rural innovation and entrepreneurship. Finally, it proposes to strengthen the support of agricultural innovation and rural scientific and technological services in economically underdeveloped areas, and provides targeted policy suggestions for policymakers to better promote the development of rural e-commerce and the prosperity of rural innovation and entrepreneurship.