社会工作与电子商务平台融合推动社会健康管理发展的策略分析

Strategic Analysis on the Integration of Social Work and E-Commerce Platform to Promote the Development of Social Health Management

摘要: 在十四届全国人大三次会议民生主题记者会上，国家卫生健康委员会主任宣布实施“体重管理年”3年行动，这让我们更加重视健康问题。而近年来，我国居民超重肥胖率持续攀升，慢性病发病率逐年上升且呈年轻化趋势，传统的医疗模式已无法满足现代社会的健康管理需求。而电子商务平台凭借其技术优势和广泛的用户覆盖，能够在推动社会健康管理中发挥重要作用。本文探讨了社会工作以电子商务平台为基础在促进社会健康管理中的作用机制和发展策略，包括社区参与合作、信息支持与传播等。电子商务平台通过技术创新和资源整合，能够有效促进健康管理服务的普及和健康生活方式的推广，为提升全民健康水平提供了新的路径和解决方案，而电子商务平台与社会工作相结合能进行互补，助力社会健康管理。

Abstract: In the third session of the 14th National People’s Congress, the livelihood theme of the press conference, the director of the National Health Commission announced the implementation of “weight management year” three-year action, which makes us pay more attention to health issues. In recent years, the overweight and obesity rate of China’s residents continues to climb, the incidence of chronic diseases is rising year by year and is a trend of young people, the traditional medical model has not been able to meet the needs of modern society’s health management. The e-commerce platform can play an important role in promoting social health management by virtue of its technical advantages and wide user coverage. This paper explores the role mechanism and development strategy of social work based on e-commerce platform in promoting social health management, including community participation and cooperation, information support and dissemination. Through technological innovation and resource integration, e-commerce platforms can effectively promote the popularization of health management services and the promotion of healthy lifestyles, providing new paths and solutions for improving the health of the whole population, while e-commerce platforms and social work can complement each other and contribute to social health management.