循环经济视域下二手电商平台的商品异化研究

Research on the Commodity Alienation of Second-Hand E-Commerce Platforms from the Perspective of Circular Economy

摘要: 在全球资源约束趋紧与低碳转型加速的双重背景下，二手电商平台的爆发式增长暴露出商品流通环节的深层异化。资本逻辑通过符号化收编重构价值评估体系，技术宰制依托算法黑箱建立单向度规训机制，制度缺位与消费主义合谋催生伪循环困境，导致循环经济的生态承诺沦为资本扩张的修辞工具。基于马克思主义异化理论与数字资本主义批判框架，研究揭示商品异化的三重维度——价值剥离、过程操控与主体解构，其本质是资本增殖需求与技术权力扩张对生态价值的系统性消解。针对上述问题，构建“标准重建–技术驯化–协同治理”三维路径：量化分级标准遏制主观定价乱象，区块链存证与可解释性算法破解技术垄断，碳积分流量联动机制驱动平台责任重构。该框架突破传统监管范式，通过制度刚性约束、技术伦理革新与文化批判觉醒的协同，推动二手电商从“流量竞逐”转向“生态本位”。

Abstract: Against the backdrop of increasingly stringent global resource constraints and accelerated low-carbon transformation, the rapid expansion of second-hand e-commerce platforms has unveiled profound alienation within the commodity circulation process. The logic of capital reconstructs the value assessment system through symbolic inclusion, while technological dominance employs algorithmic black boxes to establish a unidirectional disciplinary mechanism. The collusion between institutional deficiencies and consumerism engenders pseudo-circular dilemmas, transforming the ecological commitment of the circular economy into a rhetorical instrument for capital expansion. Grounded in Marxist theory of alienation and the critical framework of digital capitalism, this study elucidates the three dimensions of commodity alienation—value stripping, process manipulation, and subject deconstruction. At its core lies the systematic erosion of ecological value driven by the imperative for capital proliferation and the expansion of technological power. To address these challenges, a three-dimensional approach, “standard reconstruction-technology domestication-collaborative governance”, is proposed: quantitative grading standards mitigate subjective pricing chaos, blockchain-based evidence storage and interpretable algorithms dismantle technological monopolies, and a carbon credit traffic linkage mechanism catalyzes the reconfiguration of platform responsibilities. This framework transcends traditional regulatory paradigms, leveraging the synergy of rigid institutional constraints, technological ethical innovation, and cultural critique awakening to steer second-hand e-commerce from “traffic competition” toward “ecological orientation”.