数字乡村建设背景农村电商与三产融合路径研究

Digital Village Construction Background Research on the Path of Rural E-Commerce and the Integration of Three Industries

摘要: 在数字乡村建设与乡村振兴战略深度协同的背景下，农村电商与三产融合成为破解城乡要素错配、激活乡村内生动力的关键路径。本文基于“技术–制度–生态”协同驱动框架，系统揭示了数字经济赋能三产融合的动力学机制及差异化实践路径。研究发现：数字技术通过数据驱动、平台整合、技术扩散与金融支持四大机制重构农业全链条，但面临基础设施薄弱、主体能力不足、利益联结松散等结构性矛盾。研究提出“区域适配性”导向的融合路径：城郊型乡村依托“电商 + 文旅”实现产业价值叠加，农业型县域聚焦“电商 + 深加工”推动产业链纵向延伸，生态保育区通过“电商 + 碳汇交易”促进生态经济协同发展。

Abstract: Against the backdrop of deep synergy between digital rural construction and the strategy of rural revitalization, rural e-commerce and the integration of three industries become the key paths to crack the mismatch of urban-rural factors and activate the endogenous power of the countryside. Based on the co-driven framework of “technology-institution-ecology”, this article systematically reveals the dynamic mechanism and differentiated practice path of digital economy empowering the integration of three industries. The findings show that digital technology reconstructs the agricultural value chain as a whole through four mechanisms: data-driven, platform integration, technology diffusion and financial support. However, it faces structural contradictions such as weak infrastructure, insufficient main body capacity and loose benefit connection. The study proposes an integration path oriented by “regional adaptability”: suburban villages rely on “e-commerce culture and tourism” to achieve industrial value superposition, agricultural counties focus on “e-commerce deep processing” to promote the vertical extension of the industrial chain, and ecological conservation areas promote the coordinated development of the ecological economy through “e-commerce carbon sequestration trading”.