乡村振兴背景下乡村旅游与农村电商融合发展路径研究——以贵州省榕江县为例

Research on the Integration Development Path of Rural Tourism and Rural E-Commerce under the Background of Rural Revitalization—Taking Rongjiang County, Guizhou Province as an Example

摘要: 在乡村振兴背景下，乡村旅游与农村电商的融合发展正在不断深入，有力推动了农村经济的增长。本文以贵州省榕江县为例，研究该地区乡村旅游与农村电商融合发展的现状、面临的问题与提升策略，最终根据研究结果为乡村旅游与农村电商的融合发展提出有效的建议，促进乡村振兴的快速发展。

Abstract: In the context of rural revitalization, the integration and development of rural tourism and rural e-commerce are constantly deepening, effectively promoting the growth of rural economy. This article takes Rongjiang County, Guizhou Province as an example to study the current situation, problems, and improvement strategies of the integrated development of rural tourism and rural e-commerce in the region. Based on the research results, effective suggestions are proposed for the integrated development of rural tourism and rural e-commerce, promoting the rapid development of rural revitalization.