电子商务驱动下实体书店新零售模式转型优化研究——以西西弗书店为例

Optimizing New Retail Transformation for Physical Bookstores in the E-Commerce Era—A Case Study of Sisyphe Bookstore

摘要: 新世纪以来，由于网络技术和电子商务的迅速发展，电子阅读和网络书店的出现大范围冲击实体书店的经营，使实体书店面临巨大挑战。数字经济浪潮下，新零售商业数字化变革显现，促使线上消费成为新经济增长模式。电子商务的蓬勃发展从压力和动力双重角度驱动实体书店新零售模式转型，本文以西西弗书店为研究对象，研究西西弗书店在新零售模式下的经营策略和问题，采取SWOT分析法分析西西弗书店新零售模式转型的内外部环境。最后，提出新零售模式下实体书店的线上线下融合的具体优化建议，力求为相关实体书店提供可供借鉴的发展模式和样板，助力实体书店成功转型。

Abstract: Since the beginning of the new century, the rapid development of network technology and e-commerce has significantly influenced the operation of physical bookstores, particularly with the rise of e-reading and online bookstores. These changes have posed substantial challenges to traditional bookstore models. In the context of the digital economy, the emergence of new retail business models has led to a shift in consumption patterns, with online shopping becoming an important driver of economic growth. The growth of e-commerce has exerted both pressure and motivation for physical bookstores to transform their retail strategies. This paper selects Sisyphe Bookstore as a case study to examine its operational strategies and challenges under the new retail model. Using the SWOT analysis method, this study evaluates the internal strengths and weaknesses as well as external opportunities and threats faced by Sisyphe Bookstore during its transformation. Based on the findings, specific optimization suggestions are proposed to enhance the integration of online and offline operations within the new retail framework. The goal is to provide a replicable reference model for other physical bookstores seeking successful transformation.