创建旅游标准化示范区对城市旅游经济发展的影响评估

Assessment of the Impact of the Creation of Tourism Standardization Demonstration Zones on the Development of Urban Tourism Economy

摘要: 中国经济发展已步入经济可持续增长的新常态，标准化管理作为新的发展趋势在旅游行业中的地位越来越重要，旅游标准化也成为促进旅游经济发展、提高旅游质量效益和增强国际竞争力的重要措施。旅游标准化示范区真的能促进城市旅游经济的发展吗？本文使用满足准自然实验的旅游标准化示范区的评选创建，并利用2009~2018年284个地级市面板数据和DID双重差分法，针对创建旅游标准化示范区对城市旅游经济的影响效应进行了分析以及讨论了其区域异质性。研究发现：在城市被评选为旅游标准化示范区后，其旅游经济得到了显著的提升。进一步的机制检验发现，这种效果主要是通过完善基础设施建设、扩大对外开放程度、提高公共服务质量等方面来实现。此外，相比于东部发达城市，中西部欠发达城市创建旅游标准化示范区对城市旅游经济的影响效果更显著。本文为未来旅游标准化工作的开展提供了启示。

Abstract: China’s economic development has entered the new normal of sustainable economic growth, standardized management as a new development trend in the tourism industry is becoming more and more important, and tourism normalization has also become a crucial means to facilitate the advance of tourism economy, build up tourism quality and potency and strengthen mundane competitive strength. Can the tourism normalization certification zone really facilitate the development of the urban tourism economy? In this document, the effect of the creation of tourism normalization demonstration areas on the urban tourism economy is analyzed and discussed by using the panel data of 284 prefecture-level cities from 2009 to 2018 and the DID dual difference method. The study found that after the city was selected as a tourism normalization demonstration area, its tourism economy has been significantly improved. Further mechanism testing found that this effect is mainly achieved through improving infrastructure construction, expanding the degree of opening up to the outside world, and improving the quality of public services. In addition, compared with the developed cities in the east, the impact of the creation of standardised tourism display zones in cities not developed in the central and western regions on the urban tourism economy is more significant. This paper provides an insight into the future development of standardised tourism work.