新质生产力驱动下山地农业农产品电商供应链优化路径研究——以南平市为例

Research on the Optimization Path of E-Commerce Supply Chain for Agricultural Products in Mountainous Areas under the Drive of New Quality Productivity —Taking Nanping City as an Example

摘要: 本文聚焦新质生产力如何驱动山地农业区域农产品电商供应链的优化升级，破解其面临的高成本、低效率核心困境。在系统分析山地农业电商供应链独特挑战与新质生产力理论内涵的基础上，以南平市为典型案例，深入剖析其供应链环节的问题与技术应用实践。并据此提出以技术适配性嵌入、价值共创机制重构、政策生态精准赋能为核心，并高度关注区域与产品差异性的优化路径体系。该路径旨在为山地农业区域提供可复制、可推广且具备区域适配性的农产品电商供应链解决方案，助力乡村振兴。研究强调，新质生产力驱动的优化本质是技术创新、组织变革与制度创新的系统性融合。

Abstract: This article focuses on how new quality productivity drives the optimization and upgrading of agricultural product e-commerce supply chains in mountainous agricultural regions and solves the core dilemma of high cost and low efficiency they face. Based on the systematic analysis of the unique challenges and theoretical connotations of new quality productivity in mountainous agricultural e-commerce supply chain, taking Nanping City as a typical case, this paper deeply analyzes the supply chain problems and technical application practices. Based on this, an optimization path system is proposed with technology adaptability embedding, value co-creation mechanism reconstruction, and precise empowerment of policy ecology as the core, and high attention is paid to regional and product differences. This path aims to provide replicable, scalable, and regionally adaptable agricultural product e-commerce supply chain solutions for mountainous agricultural regions, and to assist in rural revitalization. The study emphasizes that the optimization essence driven by new quality productivity is the systematic integration of technological innovation, organizational change, and institutional innovation.