铁岭榛子产业发展现状问题与优化对策

Current Status, Challenges, and Optimization Strategies for the Hazelnut Industry in Tieling

摘要: 近年来，铁岭县榛子产业发展迅速，已成为林业增产，林农增收的致富途径，铁岭地区榛子产业发展具有悠久的历史，在我国平榛产业发展中具有旗帜性的引领作用。榛子产业作为铁岭市的特色优势产业，深受铁岭市委、市政府高度重视，制定了多个扶持政策推动产业发展。铁岭榛子产业发展对于推动乡村振兴、促进区域经济发展发挥着重要作用。榛子产业现已成为铁岭县域经济的特色和优势主导产业，在农民增收、产业增效及生态建设中具有举足轻重的地位。但在发展中还存在一些问题。发现其存在营销内容缺乏创新，产业缺乏科技创新体系，创新型营销人才匮乏等问题。针对上述问题，本文有针对性地提出改进营销内容，构建长效科技创新体系，培养创新型营销人才等对策，以期推动铁岭榛子产业更好更快发展。

Abstract: In recent years, the hazelnut industry in Tieling County has experienced rapid development, emerging as a significant pathway for forestry production enhancement and income growth for forest farmers. With a long-standing history, the hazelnut industry in the Tieling region has played a pioneering and leading role in the development of the Chinese hazelnut industry. Recognized as a distinctive and advantageous sector, the hazelnut industry has garnered substantial attention from the Tieling Municipal Committee and Municipal Government, which have implemented multiple supportive policies to propel its growth. The development of the Tieling hazelnut industry plays a crucial role in advancing rural revitalization and promoting regional economic development. It has become a characteristic and dominant industry in the county-level economy of Tieling, holding a pivotal position in increasing farmers’ income, enhancing industrial efficiency, and ecological construction. However, certain challenges persist in its development, including a lack of innovation in marketing content, an insufficient technological innovation system, and a shortage of innovative marketing talents. In response to these issues, this paper proposes targeted strategies such as improving marketing content, establishing a long-term technological innovation system, and cultivating innovative marketing talents, aiming to facilitate the better and faster development of the Tieling hazelnut industry.