农村电商发展对农业经济增长的影响机制研究——基于中国市级面板数据的实证分析

Research on the Impact Mechanism of Rural E-Commerce Development on Agricultural Economic Growth—An Empirical Analysis Based on Panel Data of Chinese Cities

摘要: 随着信息技术的不断发展，农村电商作为促进农业经济发展的新兴力量，逐渐成为推动农村经济转型和农业产业升级的重要引擎。本研究基于全国286个城市数据，运用实证分析方法，探讨农村电商发展对农业经济增长的影响机制。首先，分析了农村电商对农业生产、流通、消费等环节的作用，揭示其通过提升农业产品市场化程度、优化农业供应链、推动农村消费升级等途径对农业经济增长的推动作用。其次，研究考察了农村电商在不同地区、不同发展阶段的作用差异，指出农村电商发展不同收入水平下的异质性及其在提升农民收入、增加就业机会等方面的积极影响。最后，结合实证结果，本研究提出了促进农村电商持续发展的政策建议，包括加强基础设施建设、提升农民电商技能等。研究表明，农村电商不仅是农业经济增长的新动力，也是推动城乡融合发展的关键因素。

Abstract: With the continuous development of information technology, rural e-commerce has gradually become an emerging force to promote agricultural economic development, and is playing an increasingly important role in driving the transformation of the rural economy and the upgrading of agricultural industries. Based on data from 286 cities across the country, this study uses empirical analysis methods to explore the impact mechanism of rural e-commerce development on agricultural economic growth. First, it analyzes the role of rural e-commerce in agricultural production, circulation, and consumption, revealing its contribution to agricultural economic growth through enhancing the marketization of agricultural products, optimizing the agricultural supply chain, and promoting rural consumption upgrades. Second, the study examines the differences in the role of rural e-commerce in different regions and at different stages of development, highlighting its heterogeneity at various income levels and its positive impact on increasing farmers’ income and creating job opportunities. Finally, based on empirical results, the study offers policy recommendations to promote the sustainable development of rural e-commerce, including strengthening infrastructure construction and improving farmers’ e-commerce skills. The research indicates that rural e-commerce is not only a new driving force for agricultural economic growth, but also a key factor in promoting urban-rural integration development.