乡村振兴背景下山东农村电子商务创新发展策略研究

Research on the Innovative Development Strategies of Rural E-Commerce in Shandong under the Background of Rural Revitalization

摘要: 乡村振兴战略是解决新时代我国社会主要矛盾、实现“两个一百年”奋斗目标和中华民族伟大复兴中国梦的必然要求。在这一战略背景下，农村电子商务作为推动农村经济发展的新引擎，正发挥着越来越重要的作用。山东省作为农业大省，农产品资源丰富，农村电子商务发展具有巨大的潜力。近年来，山东省政府高度重视农村电子商务的发展，出台了一系列政策措施，加大了对农村电子商务的支持力度，推动了农村电子商务在全省范围内的快速发展。但也存在着一些问题，基于此，本文将逐步分析山东电子商务发展的现状和问题，并提出相应的创新对策，以促进该地电子商务的可持续发展。

Abstract: The rural revitalization strategy is an inevitable requirement for resolving the principal contradiction in Chinese society in the new era, achieving the two centenary goals and the Chinese Dream of the great rejuvenation of the Chinese nation. Against this strategic backdrop, rural e-commerce, as a new engine driving rural economic development, is playing an increasingly important role. Shandong Province, as a major agricultural province, is rich in agricultural product resources and has huge potential for the development of rural e-commerce. In recent years, the Shandong Provincial Government has attached great importance to the development of rural e-commerce, introduced a series of policies and measures, increased support for rural e-commerce, and promoted its rapid development throughout the province. However, there are also some problems. Based on this, this article will gradually analyze the current situation and problems of e-commerce development in Shandong, and propose corresponding innovative countermeasures to promote the sustainable development of e-commerce in this area.