电子商务发展对农业绿色转型的影响研究

Study on the Impact of E-Commerce Development on Agricultural Green Transformation

摘要: 在全球农业可持续发展诉求日益迫切，以及数字经济蓬勃发展的时代背景下，电子商务作为数字技术与农业产业深度融合的重要载体，正深刻重塑农业发展格局。本文聚焦电子商务对农业绿色转型的影响，深入剖析其带来的机遇、挑战及应对策略。研究发现，电子商务通过市场信号传导、流通效能提升、资本积累赋能三条路径，为农业绿色转型提供了有力支撑。然而，发展过程中也暴露出物流包装污染、市场信用机制失范、小农生产体系适配困难等问题，阻碍转型进程。因此，必须加大政策支持力度、强化平台调节作用、提升生产者能力，以克服转型阻碍，实现农业经济与生态效益的同步提升。本研究揭示了电子商务与农业绿色转型的内在联系，对实现乡村振兴中的可持续发展目标具有重要启示意义。

Abstract: Amid the increasingly urgent global demand for sustainable agricultural development and the flourishing digital economy, e-commerce, as a crucial vehicle for the deep integration of digital technology with the agricultural industry, is profoundly reshaping the landscape of agricultural development. This paper focuses on the impact of e-commerce on the green transformation of agriculture, conducting an in-depth analysis of the opportunities, challenges, and response strategies it presents. The research finds that e-commerce provides strong support for agricultural green transformation through three pathways: transmitting market signals, enhancing distribution efficiency, and empowering capital accumulation. However, issues emerging during development—such as pollution from logistics packaging, irregularities in market credit mechanisms, and difficulties in integrating smallholder production systems—hinder the transformation process. Therefore, it is imperative to strengthen policy support, enhance the regulatory role of platforms, and improve producer capabilities to overcome transformation barriers and achieve simultaneous enhancement of agricultural economic and ecological benefits. This study reveals the intrinsic connection between e-commerce and agricultural green transformation, offering significant insights for achieving sustainable development goals within rural revitalization.