媒介变迁与传播权力的演化逻辑——以印刷术至算法传播的历史进程为中心
The Evolutionary Logic of Media Transformation and Communicative Power—A Historical Study from Print Technology to Algorithmic Communication
DOI: 10.12677/ass.2025.148720, PDF,   
作者: 邱 渝：广西师范大学文学院/新闻与传播学院，广西 桂林
关键词: 传播史；媒介技术；权力机制；印刷术；算法传播；Communication History； Media Technology； Power Mechanism； Printing； Algorithmic Communication
摘要: 传播技术的演进历程不仅体现为媒介形态的更新，更深刻嵌套于知识权力结构的重组之中。文章立足传播史的纵向视域，以印刷术的发明、广播电视的兴起与算法传播的扩张为关键节点，分析技术如何在不同历史阶段重塑信息生产与分配机制。文章结合哈罗德·伊尼斯“时间偏向与空间偏向”理论、麦克卢汉“媒介即讯息”理念与福柯“权力–知识”的话语逻辑，指出每一代传播工具的兴起不仅是技术理性的胜利，更是意识形态与社会结构互动的体现。文章旨在揭示传播媒介背后的权力逻辑、平台治理模式与个体认知重塑机制，进而反思算法时代公共领域面临的挑战。
Abstract: The historical evolution of communication media reflects not only technological advancement but also the restructuring of knowledge-power relations. This article examines key stages in media history—from the invention of the printing press to the rise of broadcast media and the expansion of algorithmic communication. Drawing upon Harold Innis’s theory of “time- and space-biased media”, Marshall McLuhan’s notion that “the medium is the message”, and Michel Foucault’s discourse on “power/knowledge”, this study argues that the transformation of media technologies is deeply entangled with changes in ideological control and social structure. It aims to reveal the underlying logics of media governance, data-driven control, and cognitive modulation, while rethinking the fate of the public sphere in the algorithmic age.
文章引用：邱渝. 媒介变迁与传播权力的演化逻辑——以印刷术至算法传播的历史进程为中心[J]. 社会科学前沿, 2025, 14(8): 314-320. https://doi.org/10.12677/ass.2025.148720

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