“食贫道”美食视频特征及效果研究

Research on the Characteristics and Effects of the “Shi Pin Dao” Food Videos

摘要: 本文以B站美食博主“食贫道”为样本，归纳出2019年至2024年视频互动量关键数据，借助于媒介可供性理论与互动仪式链理论框架，运用内容分析、数据统计与案例分析方法，归纳其视频内容特征、传播效能、价值互动规律，探讨内容同质化、互动仪式深度不足、跨文化传播欠精准等问题，旨在为美食类自媒体内容生产者提供理论启示与实践镜鉴。

Abstract: This study examines the food blogger “Shi Ping Dao” from B Station, analyzing key video interaction metrics from 2019 to 2024. By applying media availability theory and interactive ritual chain framework, we employ content analysis, statistical methods, and case studies to identify video characteristics, communication effectiveness, and value interaction patterns. The research addresses issues including content homogenization, insufficient depth in interactive rituals, and imprecise cross-cultural communication. These findings aim to provide theoretical insights and practical references for food-related social media content creators.