“数商兴农”末端梗阻：社会工作驱动农村电商合作社信息化

The Terminal Obstruction of “Digital Business for Rural Revitalization”: Social Work Driving the Informatization of Rural E-Commerce Cooperatives

摘要: 本文着重关注“数商兴农”战略中农村电商合作社信息化建设所碰到的末端梗阻状况，深入剖析技术系统和乡土社会二者之间存在的结构性张力，进而将技术悬浮、政策空转以及社群疏离这三重困境进行梳理并尝试提出解决路径。依照社会工作秉持的“助人自助”理念来构建起“技术转译–制度协同–社区增能”这样一个三维分析框架，由此提出要借助文化适配性技术的重新构建、利益共同体的搭建以及内生动力的激活等途径去破解数字鸿沟难题。研究明确指出，数字赋能务必要达成社会技术系统的再度嵌入，同时也着重强调社会工作在修补技术与社区出现脱嵌情况时所起到的关键作用，应当积极推动适老性数字产品的开发工作，设置专职社会工作岗位，并且要对技术伦理以及包容性转型给予关注，未来需聚焦前沿技术与社会工作融合以服务乡村全方位发展。

Abstract: This paper focuses on the terminal obstruction of the electronic construction of the e-commerce cooperatives of Zhongguilong village, and analyzes the structural tension between the technical system and the local society, and then reparks the technology, the policy movement and the community’s neglect of the three difficulties and attempts to propose the solution. In accordance with the concept of “helping self-help” of social work, a three-dimensional analysis framework such as the “technology translation-system collaborative community enhancement energy” is proposed, which proposes that the problem of digital divide can be solved by the reconstruction of cultural compatibility technology, the construction of the community of interests and the activation of endogenous power. The study clearly points out that the key role of social work in the process of repair technology and community failure is important, and should be actively promoted the development of adaptive digital products, set up full-time social work, and pay attention to the technical ethics and inclusive transformation, and the future need to focus on the development of the frontier technology and social work.