数智时代背景下浙江传统纺织服装企业转型升级路径研究——基于SWOT模型的动态战略分析

Research on the Transformation and Upgrading Path of Traditional Textile and Clothing Enterprises in Zhejiang Province under the Background of the Digital Intelligence Era—A Dynamic Strategic Analysis Based on SWOT Model

摘要: 在数智技术革命与全球经济重构的双重驱动下，浙江传统纺织服装企业正面临产业链重构、消费需求迭代及国际竞争升级的复合型挑战。作为全国纺织产业重镇，浙江传统纺织服装企业亟需突破传统发展模式，通过战略转型构建差异化竞争力。本文创新性地引入动态SWOT分析框架，结合产业生命周期理论与战略匹配矩阵，对浙江纺织企业的优势、劣势、机会与威胁进行四维解构，并分析浙江传统纺织服装企业转型升级的多维路径，为全球纺织产业可持续发展提供可复制的浙江经验。

Abstract: Under the dual drive of the digital technology revolution and global economic restructuring, traditional textile and clothing enterprises in Zhejiang are facing a complex challenge of industrial chain restructuring, consumer demand iteration, and international competition upgrading. As a major hub of the national textile industry, traditional textile and clothing enterprises in Zhejiang urgently need to break through the traditional development model and build differentiated competitiveness through strategic transformation. This article innovatively introduces the dynamic SWOT analysis framework, combined with the industry life cycle theory and strategic matching matrix, to deconstruct the strengths, weaknesses, opportunities, and threats of Zhejiang textile enterprises in four dimensions, and analyze the multidimensional path of transformation and upgrading of traditional textile and clothing enterprises in Zhejiang, providing replicable Zhejiang experience for the sustainable development of the global textile industry.