数据新闻叙事策略研究——以“网易数读”为例

Research on the Narrative Strategy of Data Journalism—A Case Study of “NetEase Data Reading”

摘要: 在大数据与人工智能技术重塑信息传播格局的时代背景下，数据新闻作为一种新兴的新闻报道形态，正深刻改变着传统新闻的生产模式与叙事逻辑。“网易数读”作为国内数据新闻的先驱，其在叙事结构、叙事维度、叙事内容等方面具有独特之处，但同样存在诸多不足。文章以“网易数读”为例，深入分析其数据新闻叙事策略，最后进行批判性反思，以期为“网易数读”乃至整个数据新闻行业提供一些参考和借鉴。数据新闻叙事策略的科学运用，对于提升数据新闻的传播效果与受众认同感具有重要意义。

Abstract: In the era when big data and artificial intelligence technology are reshaping the pattern of information dissemination, data journalism, as an emerging form of news reporting, is profoundly changing the production mode and narrative logic of traditional news. As a pioneer of data journalism in China, “NetEase Data Reading” has unique features in terms of narrative structure, narrative dimension, and narrative content, but it also has many shortcomings. This paper takes “NetEase Data Reading” as an example, deeply analyzes its data journalism narrative strategy, and finally makes a critical reflection, in order to provide some references and references for “NetEase Data Reading” and even the entire data journalism industry. The scientific application of data journalism narrative strategy is of great significance to improve the communication effect and audience identity of data journalism.