全球化下的语言景观研究——以清北周边双语标牌为例

Research on Linguistic Landscape under Globalization—A Case Study of Bilingual Signs in the Vicinity of Peking University and Tsinghua University

摘要: 随着全球化进程的推进，各大城市双语标牌备受关注。本文基于Jan Blommaert的全球化社会语言学和Huebner的SPEAKING模型理论，对清华大学及北京大学周边的双语路牌及公共标识语进行多角度观察与分析。指出：双语标牌的问题不是简单地完成翻译问题，而是语言符号置放背景的合理性问题，是其需解决的移动性和标准性问题。

Abstract: With the advancement of globalization, bilingual signs in major cities have garnered significant attention. Drawing upon Jan Blommaert’s sociolinguistics of globalization and Huebner’s SPEAKING model, this paper conducts a multi-faceted observation and analysis of bilingual road signs and public signage surrounding Tsinghua University and Peking University. It argues that the issues concerning bilingual signage are not merely about the adequacy of translation, but rather pertain to the rationality of the linguistic symbols’ placement within their contextual backgrounds, as well as the mobility and standardization challenges they need to address.