直播带货中“情感劳动剥削”的算法机制与劳动权益保障研究——基于数字劳动批判理论

Study on Algorithmic Mechanisms of “Emotional Labor Exploitation” and Labor Rights Protection in Livestream E-Commerce—Based on the Critical Theory of Digital Labor

摘要: 在数字经济蓬勃发展背景下，直播带货中的情感劳动剥削问题日益凸显。本研究基于数字劳动批判理论，采用分析法，揭示算法通过数据监控、价值捕获、行为规训三重机制对情感劳动的系统性剥削，剖析法律认定模糊、平台权力垄断与劳动者组织化缺失的权益保障困境。研究提出构建“技术–法律–伦理”协同的保障体系，以重构劳动者对算法与数据的控制权，为数字经济时代劳动治理提供理论参考。

Abstract: Against the backdrop of the vigorous development of the digital economy, the issue of emotional labor exploitation in livestream e-commerce has become increasingly prominent. Based on the critical theory of digital labor, this study uses an analytical approach to reveal the systematic exploitation of emotional labor by algorithms through three mechanisms: data surveillance, value capture, and behavioral discipline. It also analyzes the dilemmas in rights protection, including ambiguous legal recognition, platform power monopoly, and the lack of labor organization. The research proposes constructing a collaborative guarantee system of “technology-law-ethics” to reconstruct workers’ control over algorithms and data, providing a theoretical reference for labor governance in the digital economy era.