数字化转型、社会责任履行与组织韧性

Digital Transformation, Social Responsibility and Organizational Resilience

摘要: 在数字经济浪潮下，人工智能、大数据、区块链等技术的深度渗透，不仅重构了生产、运营与服务模式，更推动企业竞争边界从“效率争夺”向“价值创造”拓展，企业如何在动荡中存活并持续创造价值成为企业管理者的核心命题。本文以2011~2020年沪深A股上市公司为研究样本，采用两阶段模型检验企业社会责任对“数字化转型–组织韧性”关系的调节效应，探讨履行社会责任对企业数字化转型的作用，研究结果显示，企业在数字化转型的过程中履行社会责任能够提高企业的综合竞争力。

Abstract: Amidst the wave of the digital economy, the deep integration of technologies such as artificial intelligence, big data, and blockchain has not only reshaped production, operational, and service models but also pushed the boundaries of corporate competition to expand from “efficiency competition” to “value creation”. How enterprises can survive amid turbulence and sustainably create value has emerged as a central challenge for business managers. Taking China’s Shanghai and Shenzhen A-share listed companies from 2011 to 2020 as the research sample, this paper employs a two-stage model to examine the moderating effect of corporate social responsibility (CSR) on the relationship between “digital transformation and organizational resilience”, explores the role of CSR fulfillment in corporate digital transformation, and finds that fulfilling CSR during the process of digital transformation can enhance enterprises’ comprehensive competitiveness.