数字经济对农民创业的影响研究：理论框架与治理路径

Research on the Impact of the Digital Economy on Farmers’ Entrepreneurship: Theoretical Framework and Governance Pathways

摘要: 本研究聚焦数字经济对农民创业的影响机制与治理路径，构建“技术适配–制度响应–能力储备”三维分析框架，揭示数字化转型中农民创业的深层矛盾与突破路径。研究指出：技术层面存在工具理性与乡土认知的冲突，工业标准化界面导致老年群体技术排斥；制度层面因政策迭代滞后与技术创新的速度错位，形成数据产权真空与治理效能衰减；能力层面呈现数字资本代际断层，青年技术赋权与传统经验权威瓦解加剧创业主体分化。基于此，提出阶梯式治理方案：短期嵌入农耕符号、方言交互等文化基因提升技术可用性；中期建立数据信托制度平衡个体赋权与集体行动；长期构建弹性监管机制。研究创新点在于提出技术适配、制度响应、能力储备，为破解农民创业数字壁垒提供理论支撑与实践路径，助力乡村振兴战略落地。

Abstract: This study examines the impact mechanisms of the digital economy on farmers’ entrepreneurship and proposes governance solutions, constructing a three-dimensional analytical framework of “technological adaptation-institutional responsiveness-capacity reserves” to reveal deep-seated contradictions and breakthrough pathways in digital transformation. Key findings indicate: Technological adaptation conflicts arise from the clash between instrumental rationality and localized cognitive frameworks, where industrial-standardized interfaces exacerbate technology exclusion among elderly cohorts; Institutional responsiveness lags due to temporal misalignment: policy iteration cycles diverge sharply from technological innovation cycles, generating vacuums in data property rights and decay in governance efficacy; Capacity reserves fracture along generational lines, as youth’s technological empowerment destabilizes traditional authority structures, intensifying entrepreneurial stratification. To address these barriers, a phased governance strategy is proposed: Short-term interventions embed cultural genes to enhance technological accessibility; Medium-term reforms establish data trust institutions to balance individual empowerment with collective action; Long-term mechanisms implement adaptive regulatory frameworks for institutional resilience. The study’s theoretical contributions center on proposing technical adaptation, institutional response, and capacity reserves, which provide theoretical support and practical approaches for breaking through the digital barriers faced by farmers in entrepreneurship, and contribute to the implementation of the rural revitalization strategy.