情感溢价生成视角下AI玩具的电商价值转化机制研究

Research on the E-Commerce Value Transformation Mechanism of AI Toys from the Perspective of Emotional Premium Generation

摘要: 人工智能玩具通过情感交互技术创造差异化价值，形成情感溢价空间。本研究构建“技术锚定–需求分层–流通加速”三维模型，阐释电商场景下情感溢价的形成机制。技术维度借助多模态融合实现情绪识别与转化；需求维度依据群体效用特征实现分层定价；流通环节运用AR试玩、情感IP绑定及模块化升级等数字化工具减少情感价值耗散。研究发现该溢价面临伦理法规与文化适配的双重边界约束，呈现显著边际衰减与跨文化不稳定性。

Abstract: Artificial intelligence toys create differentiated value through emotional interaction technology and form an emotional premium space. In this study, a three-dimensional model of “technology anchoring-demand stratification-circulation acceleration” is constructed to explain the formation mechanism of emotional premium in e-commerce scenarios. In the technical dimension, emotion recognition and transformation are realized with the help of multimodal fusion; The demand dimension realizes hierarchical pricing according to the characteristics of group utility. In the circulation process, digital tools such as AR trial, emotional IP binding, and modular upgrading are used to reduce the dissipation of emotional value. It is found that the premium is constrained by the dual boundaries of ethical regulations and cultural adaptation, showing significant marginal attenuation and cross-cultural instability.