出版企业数智化转型的实践与思考——以中国科传为例

Practice and Thinking of the Digital Transformation of Publishing Enterprises—Taking China Science Publishing & Media Ltd. as an Example

摘要: 如今，信息传播技术变化的日新月异，加之“十四五”文化数字化战略与全球科技出版不断变革，出版企业作为知识生产、创新和传播的重要载体，必须紧跟时代脚步，实现从“内容生产”到“知识服务”的深度转型。当前，出版行业面临传统模式承压与技术驱动转型的双重挑战，作为国内科技出版行业的领军企业，中国科技出版传媒股份有限公司(中国科传)试图走出一条以“内容建设”为基础、“数字技术”为保障、“知识服务”为发展目标的转型之路，探索具有行业示范意义的数智化转型模式。文章以中国科传为例，采用案例研究方法，基于中国科传公开信息和行业分析报告，梳理其数智化转型的实践路径与成效，探索随着《网络出版科技创新引领计划》《“十四五”数字经济发展规划》等政策落地，以中国科传为代表的出版企业进一步深化技术应用、强化产学研合作，以推动行业向知识服务的更高形态演进的道路。

Abstract: Nowadays, with the rapid evolution of information dissemination technologies, coupled with the implementation of the “14th Five-Year Plan” cultural digitalization strategy and the ongoing transformation of global scientific and technological publishing, publishing enterprises, as crucial carriers of knowledge production, innovation, and dissemination, must keep pace with the times and achieve an in-depth transformation from “content production” to “knowledge services.” Currently, the publishing industry is confronted with the dual challenges of pressure on traditional models and technology-driven transformation. As a leading enterprise in China’s scientific and technological publishing sector, China Science Publishing & Media Ltd. (CSPM) has attempted to forge a transformation path based on “content development,” supported by “digital technologies,” and oriented toward “knowledge services,” exploring a digital and intelligent transformation model with industry-leading significance. This paper takes CSPM as a case study, drawing on its public information and industry analysis reports to sort out the practical paths and effectiveness of its digital and intelligent transformation. It further explores how publishing enterprises represented by CSPM can deepen technology application and strengthen industry-university-research cooperation to promote the industry’s evolution toward a higher form of knowledge services, against the backdrop of the implementation of policies such as the Leading Plan for Technological Innovation in Online Publishing and the 14th Five-Year Plan for the Development of the Digital Economy.