人工智能驱动的工商管理教学范式转型——框架构建与推进策略

Artificial Intelligence Drives Business Management Teaching Paradigm Transformation—Framework Construction and Promote Strategy

摘要: 数字时代教育供给侧改革有待发挥人工智能对工商管理教学范式转型的驱动作用。本文构建“知识–实践–评价–生态”四层框架，揭示范式转型的内在规律，即动态知识网络通过产业数据映射与跨学科重组实现教学与商业实践的零时差对接，虚实融合场景以高保真仿真与人机博弈训练学生复杂决策与颠覆创新能力，智能评估体系依托多模态数据实现过程赋能的机制革新，开放教育生态通过数据互通与价值共享打通产教壁垒。然而，范式转型仍面临诸多挑战，有待进一步系统优化动态知识网络、集成设计虚实融合场景、规范建设智能评估体系、协同构建开放教育生态。

Abstract: In the digital age, the supply-side reform of education needs to leverage the driving force of artificial intelligence in transforming the teaching paradigm of business administration. This paper constructs a four-layer framework of “knowledge - practice - evaluation - ecology” to reveal the intrinsic laws of paradigm transformation, namely, the dynamic knowledge network realizes the zero-time difference connection between teaching and business practice through industrial data mapping and cross-disciplinary recombination; the virtual-real integration scenarios train students’ complex decision-making and disruptive innovation capabilities through high-fidelity simulation and human-machine games; the intelligent evaluation system innovates the mechanism of process empowerment based on multi-modal data; the open education ecosystem breaks down the barriers between industry and education through data intercommunication and value sharing. However, the paradigm transformation still faces many challenges and requires further systematic optimization of the dynamic knowledge network, integrated design of virtual-real integration scenarios, standardized construction of intelligent evaluation systems, and collaborative construction of open education ecosystems.