多模态赋能京音乐创新：基于情感化设计的模式构建与实践研究

Multimodal Empowerment of Jing Music Innovation: Research on Model Construction and Practice Based on Emotional Design

摘要: 目的：在全球化与数字技术浪潮下，京音乐因单一听觉表现形式，面临传播受限、受众萎缩等问题。本研究以唐纳德・诺曼的情感化设计三层次理论为理论框架，结合多模态技术特性，深入探讨赋能京音乐创新模式的构建路径与设计方法，挖掘其在传承与发展中的创新潜力，为京音乐的现代化创新实践提供理论支撑与实践指导。方法：研究基于数字化技术与数字媒体创作深度融合的趋势，聚焦于北京市智化寺京音乐作为研究对象，以情感化设计理论为核心方法，深入挖掘其在京音乐传承创新中的应用路径。结果：研究证实，多模态技术与情感化设计三层次理论的融合，有效拓展了京音乐的呈现维度与艺术表现力，并且基于游戏引擎创作的AR、VR等实践案例，在本能层提升用户的视觉与触觉反馈创新体验；在行为层，利用沉浸式交互设计提升用户互动体验与操作愉悦感；在反思层，借助多模态传播生态与数字科普应用，传递京音乐的文化价值，引发深层情感认同。证实多模态技术在情感化设计三层次理论的指导下拓展了京音乐呈现维度，提升传播效能并革新传承模式。结论：多模态技术与情感化设计三层次理论的深度融合，为单一内容呈现的创新创作提供了有效路径。通过满足受众多层次情感需求，该模式不仅可增强沉浸感、提升感官体验，还可丰富创新艺术设计与表现形式。未来，随着数字技术进步，多模态与人工智能、大数据等技术融合，将为京音乐创作带来更多可能，推动其在传承与发展中存续文化活性。

Abstract: Objective: In the context of globalization and the wave of digital technology, Beijing Music faces challenges such as limited dissemination and shrinking audiences due to its single auditory expression form. This study takes Donald Norman’s three-level theory of emotional design as the theoretical framework, combines the characteristics of multimodal technology, deeply explores the construction path and design methods for empowering the innovative model of Beijing Music, excavates its innovative potential in inheritance and development, and provides theoretical support and practical guidance for the modern innovative practice of Beijing Music. Method: Based on the trend of deep integration of digital technology and digital media creation, the research focuses on the Beijing Music of Zhihua Temple in Beijing as the research object, takes the emotional design theory as the core method, and deeply explores its application path in the inheritance and innovation of Beijing Music. Result: The study confirms that the integration of multimodal technology and the three-level theory of emotional design effectively expands the presentation dimensions and artistic expressiveness of Beijing Music. Practice cases such as AR and VR created based on game engines enhance users’ innovative experiences of visual and tactile feedback at the instinctive level; at the behavioral level, immersive interactive design is used to enhance users’ interactive experience and operational pleasure; at the reflective level, the cultural value of Beijing Music is transmitted through multimodal communication ecology and digital popular science applications, triggering deep emotional identification. It is confirmed that under the guidance of the three-level theory of emotional design, multimodal technology expands the presentation dimensions of Beijing Music, improves communication efficiency, and innovates the inheritance model. Conclusion: The deep integration of multimodal technology and the three-level theory of emotional design provides an effective path for the innovative creation of single-content presentation. By meeting the multi-level emotional needs of the audience, this model can not only enhance the sense of immersion and improve the sensory experience, but also enrich the innovative artistic design and expression forms. In the future, with the progress of digital technology, the integration of multimodal technology with artificial intelligence, big data and other technologies will bring more possibilities for the creation of Beijing Music, and promote it to shine in inheritance and development.