青年亚文化视域下“微博bot”的文化解析与传播逻辑探究

Cultural Analysis and Communication Logic Exploration of “Weibo Bot” from the Perspective of Youth Subculture

摘要: 本论文基于青年亚文化理论，运用网络民族志等研究方法，对“微博bot”这一微博平台特殊亚文化现象展开深入研究。通过对“叹吾生之多艰”“我真的只想做个饭而已”等代表性账号的分析，揭示了“微博bot”独特的文化内涵、传播逻辑及其形成机制。研究发现，“微博bot”具有独特的语言符号系统、鲜明的情感表达与价值取向和特殊的社交互动模式，其形成受个体心理需求、群体认同以及网络技术与平台环境等因素驱动。同时，“微博”对青年群体和网络文化生态产生了积极与消极的双重影响。本研究为理解网络时代青年亚文化的发展提供了新视角，也为引导青年亚文化健康发展提供了理论依据与实践建议。

Abstract: Based on the theory of youth subculture and employing research methods such as cyber-ethnography, this paper conducts an in-depth study on the special subcultural phenomenon of “Weibo Bot” on the Weibo platform. Through the analysis of representative accounts like “Sigh at the Hardships of Life” and “I Just Want to Cook”, it reveals the unique cultural connotations, dissemination logic and formation mechanism of “Weibo Bot”. The research finds that “Weibo Bot” has a distinctive language symbol system, distinct emotional expression and value orientation, as well as a special social interaction mode. Its formation is driven by individual psychological needs, group identity, and factors such as network technology and platform environment. At the same time, “Weibo Bot” has both positive and negative impacts on the youth group and the online cultural ecosystem. This study provides a new perspective for understanding the development of youth subculture in the internet era and offers a theoretical basis and practical suggestions for guiding the healthy development of youth subculture.