碎片化媒介生态下的深度亲密播客——基于“小宇宙”谈话类节目

Deep Intimacy Podcasting in the Fragmented Media Ecosystem—Based on “Small Universe” Talk Shows

摘要: 在碎片化时代下，人们的注意力逐渐被碎片化的媒介所裹挟，快速、短暂、冷漠的视觉媒介充斥着人们，形成了一种看似丰富但实则浅层的媒介消费状态。然而在这样的背景下，播客作为新兴的听觉媒介形式，在碎片化媒介生态中呈现出一种近乎“反叛者”的深度亲密。文章旨在探讨在信息过载和过快的背景下，播客通过构建深度情感叙事和沉浸式空间，来为观众带来独特的深度链接的听觉体验。首先，文章分析了播客平台的技术逻辑，探讨播客如何利用独特的技术促进内容的深度与亲密度。其次，文章对播客所呈现出来的在场感、“双向”交互的媒介特质进行分析，它为听众打造了一个无压力、无注视的沉浸式听觉空间。文章以RSS技术订阅平台小宇宙为田野调查对象，选用访谈对话类播客作为观察对象，通过参与式观察，对碎片化媒介时代下的播客发展历程、播客的情感叙事和叙事沉浸式空间进行探析，尝试为理解数字时代下媒介生态与人类亲密关系之间提供了新的视角。

Abstract: In the era of fragmentation, people’s attention is gradually being carried by fragmented media, with fast, brief, and indifferent visual media flooding people, forming a seemingly rich but actually shallow state of media consumption. However, in this context, podcasts, as an emerging form of auditory media, present a deep intimacy akin to that of a “rebel” in the fragmented media ecosystem. This article aims to explore how podcasts, in the context of information overload and speed, can provide viewers with a unique auditory experience of deep linking by constructing deep emotional narratives and immersive spaces. Firstly, the article analyzes the technical logic of podcast platforms and explores how podcasts can utilize unique technologies to promote depth and intimacy in content. Next, this article analyzes the media characteristics of presence and “two-way” interaction presented by podcasts, which create a stress-free and gaze-free immersive auditory space for listeners. This article takes the RSS technology subscription platform Little Universe as the field research object, selects interview dialogue podcasts as the observation object, and through participatory observation, explores the development process of podcasts in the fragmented media era, the emotional narrative and narrative immersive space of podcasts, attempting to provide a new perspective for understanding the relationship between media ecology and human intimacy in the digital age.