恶意抢注未注册驰名商标保护制度研究

Research on the Protection System of Malicious Squatting and Unregistered Well-Known Trademarks

摘要: 自商标被纳入我国立法框架起，商标注册主义原则就相伴而生，我国法律侧重于对注册商标予以保护。然而，鉴于未注册驰名商标自身蕴含的价值以及商标保护的核心要义，单纯聚焦注册商标的保护模式存在局限性。未注册驰名商标虽未完成注册程序，但其所承载的商业信誉与市场影响力不容小觑，在商标保护体系构建中应给予其更为全面且深入的考量与规范。本文聚焦恶意抢注未注册驰名商标问题，深入剖析相关法律保护制度，明确未注册驰名商标内涵，阐述其认定方式与标准，探讨恶意抢注行为界定。梳理我国在立法、行政和司法层面的保护现状，揭示存在的问题，进而提出更灵活的认定标准、完善跨类保护制度和健全法律责任制度等建议，以期加强对未注册驰名商标的保护，维护市场公平竞争秩序，推动我国商标保护制度的发展与完善。

Abstract: Since the incorporation of trademarks into our legislative framework, the principle of trademark registration has emerged, with our laws focusing on the protection of registered trademarks. However, given the inherent value of unregistered well-known trademarks and the core essence of trademark protection, a protection model that solely focuses on registered trademarks has its limitations. Although unregistered well-known trademarks have not completed the registration process, their commercial reputation and market influence should not be underestimated, and they should receive more comprehensive and in-depth consideration and regulation in the construction of the trademark protection system. This article focuses on the issue of malicious registration of unregistered well-known trademarks, analyzing the relevant legal protection systems in depth. It clarifies the connotation of unregistered well-known trademarks, elaborates on their identification methods and standards, and discusses the definition of malicious registration behavior and the concept of trademark hoarding. It reviews the current protection status at the legal and administrative judicial levels in our country, reveals existing problems, and proposes suggestions such as more flexible identification standards, improvement of cross-category protection systems, and enhancement of legal liability systems, with the aim of strengthening the protection of unregistered well-known trademarks, maintaining fair competition in the market, and promoting the development and improvement of the trademark protection system.