数字经济驱动农村电商振兴的理论逻辑、现实困境与实践路径研究

Research on Theoretical Logic, Practical Challenges, and Path of Rural E-Commerce Revitalization Driven by Digital Economy

摘要: 数字经济正以前所未有的深度重构着农村电商的发展范式。其中电子商务作为数字经济中一个至关重要的组成部分，已成为推动社会经济发展和消费升级的新引擎，更成为农村地区经济发展的重要驱动力。本文从重塑经济发展模式、优化资源配置、变革产业运作方式等方面分析数字经济驱动农村电商振兴的理论逻辑，提出农村电商发展存在缺乏专业数智化人才、政策支持力度不够、缺乏完善监管机制等困境。应通过推动农村电商人才培养、加大农村电商政策支持力度、加强农村电商监管严度等优化路径，推动农村电商的振兴，加快农业现代化进程，为实现乡村振兴战略提供重要的理论支撑。

Abstract: The digital economy is reconstructing the development paradigm of rural e-commerce with unprecedented depth. E-commerce, as a crucial component of the digital economy, has become a new engine driving socio-economic development and consumption upgrading, and an important driving force for economic development in rural areas. This article analyzes the theoretical logic of the digital economy driving the revitalization of rural e-commerce from the aspects of reshaping the economic development model, optimizing resource allocation, and transforming industrial operation methods. It also points out that there are difficulties in the development of rural e-commerce, such as a lack of professional digital intelligence talents, insufficient policy support, and a lack of sound regulatory mechanisms. We should promote the revitalization of rural e-commerce, accelerate the process of agricultural modernization, and provide important theoretical support for realizing the rural revitalization strategy by optimizing the path of talent cultivation in rural e-commerce, increasing policy support for rural e-commerce, and strengthening strict supervision of rural e-commerce.