电商赋能中国传统绘画传承与发展的路径研究

Research on the Pathways of E-Commerce Empowering the Inheritance and Development of Traditional Chinese Painting

摘要: 在当今信息技术发展迅速的时代，怎样实现电商赋能中国传统绘画的传承与发展，从而促使中国传统绘画得以可持续发展，增强大众对于传统中国文化的认同感，是值得思考的问题。文章从电商赋能传统中国画的背景出发，阐述了电商对传统中国画传承的双重影响和现阶段传统中国画传承的困境，并提出构建分层传播体系，强化深度内容供给；建立多元评价体系，平衡商业与艺术价值；搭建专属数字版权保护与交易平台等发展路径，旨在希望能更好地保护中国传统绘画的传承与发展。

Abstract: In the current era of rapid information technology development, how to leverage e-commerce to empower the inheritance and development of traditional Chinese painting, thereby ensuring its sustainable development and enhancing public recognition of traditional Chinese culture, is a question worthy of consideration. Starting from the background of e-commerce empowering traditional Chinese painting, this article elaborates on the dual impact of e-commerce on its inheritance and the current challenges faced. It proposes development pathways such as constructing a layered dissemination system to strengthen in-depth content provision; establishing a multi-dimensional evaluation system to balance commercial and artistic value; and building a dedicated digital copyright protection and trading platform. The aim is to better protect the inheritance and development of traditional Chinese painting.