基于数字技术的电子商务企业供应链韧性优化路径探析
Exploring Optimization Paths for Supply Chain Resilience in E-Commerce Enterprises Based on Digital Technology
摘要: 全球突发事件频发，严重冲击了供应链的正常运行。鉴于突发事件低频高害特性导致供应链网络频发中断，增强供应链韧性成为电子商务企业绩效提升的关键，而识别其影响因素是企业优化韧性的基础。数字技术赋能产业链智能化，其在增强供应链韧性中的作用日益凸显，深入探讨其对供应链韧性及绩效的作用机制至关重要。本研究深入解析数字技术、供应链韧性与绩效等核心概念，构建变量关系模型并进行实证分析。研究表明，数字技术显著提升了供应链韧性和绩效；此外，供应链韧性正向影响供应链绩效。因此，电子商务企业可以通过利用数字技术来优化供应链运作和增强韧性，从而提高绩效。
Abstract: The frequent occurrence of global emergencies has seriously affected the normal operation of the supply chain. In view of the frequent interruption of the supply chain network caused by the low-frequency and high-harm characteristics of emergencies, improving supply chain resilience has become the key to improving the performance of e-commerce enterprises, and identifying its influencing factors is the basis for enterprises to optimize resilience. Digital technology enables the intelligentization of the industrial chain, and its role in enhancing the resilience of the supply chain is increasingly prominent. It is very important to explore its mechanism of action on the resilience and performance of the supply chain. This study deeply analyzes the core concepts of digital technology, supply chain resilience, and performance, constructs a variable relationship model, and conducts empirical analysis. Research shows that digital technology has significantly improved supply chain resilience and performance. In addition, supply chain resilience positively affects supply chain performance. Therefore, e-commerce enterprises can improve their performance by using digital technology to optimize supply chain operations and enhance resilience.
文章引用：罗立杰, 徐飞. 基于数字技术的电子商务企业供应链韧性优化路径探析[J]. 电子商务评论, 2025, 14(8): 2203-2215. https://doi.org/10.12677/ecl.2025.1482766

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