中国农产品电子商务发展的多维困境与优化路径研究

Research on the Multidimensional Challenges and Optimization Paths of E-Commerce Development in Chinese Agricultural Products

摘要: 随着互联网技术的快速发展以及电子商务的广泛普及，全球农产品流通模式经历了显著的变革，农产品电子商务为我国乡村振兴做出重要贡献。我国农产品电子商务的发展取得一定成就的同时，也面临着诸多发展难题。本文以我国农产品电子商务发展现状及特征为基础，概括归纳目前我国农产品电子商务发展生产端、流通端、主体端、制度端存在的诸多问题，借鉴发达国家在农产品电商发展中的先进经验，针对性地研究适宜我国国情的农产品电子商务发展路径，为破解我国农产品电子商务的发展困境，推动农产品电商向高质量、低损耗、强协同方向转型，使得数字经济进一步为乡村振兴赋能。

Abstract: With the rapid advancement of internet technology and the widespread adoption of e-commerce, the global circulation model for agricultural products has undergone significant transformation. Agricultural product e-commerce has made important contributions to China’s rural revitalization. While China’s agricultural product e-commerce development has achieved certain successes, it also faces numerous challenges. Based on an analysis of the current status and characteristics of agricultural product e-commerce development in China, this paper summarizes the issues existing across the production end, circulation end, stakeholder end, and institutional framework end. Drawing on advanced experiences from developed countries in agricultural product e-commerce development, it conducts targeted research to identify suitable development pathways for China’s national context. The aim is to overcome the development challenges facing China’s agricultural product e-commerce, promote its transformation towards higher quality, lower waste, and stronger coordination, and further fuel rural revitalization through the digital economy.