平台经济下农民短视频创业的价值实现研究——基于马克思劳动价值理论的思考

Research on the Value Realization of Farmers’ Short Video Entrepreneurship in the Platform Economy—Reflections Based on Marxist Labor Value Theory

摘要: 在互联网快速发展和数字经济蓬勃兴起的背景下，劳动者的生产方式和价值实现方式正发生深刻变革，短视频直播以其门槛低、成本少、风险小的优点成为部分农民择业的一项热门选择。然而，由于专业技术水平受限、竞争压力大和缺乏监督，导致部分从业者难以产出优质内容，增加了价值实现的困难。新时代平台经济和乡村振兴的进一步发展亟需克服这一挑战。本文基于马克思主义劳动观，探讨当代平台经济下农民短视频创业的价值实现问题，旨在为实现平台经济下劳动者的全面发展提供理论助力。

Abstract: Against the backdrop of the rapid development of the Internet and the booming digital economy, the production mode and value realization mode of workers are undergoing profound changes. With the advantages of low threshold, low cost, and low risk, short video live delivery has become a popular choice for some farmers to choose jobs. However, due to limited professional and technical expertise, intense competitive pressure, and a lack of supervision, some practitioners find it difficult to produce high-quality content, which increases the difficulty of realizing value. The further development of the platform economy and rural revitalization in the new era urgently needs to overcome this challenge. This article is based on the Marxist labor theory and explores the value realization of farmers’ short video entrepreneurship in the contemporary platform economy, aiming to provide theoretical support for the comprehensive development of workers in the platform economy.