乡村振兴视角下农村电商与社会工作的协同模式探究

Exploring the Collaborative Model of Rural E-Commerce and Social Work from the Perspective of Rural Revitalization

摘要: 乡村振兴战略背景下，农村电商作为推动乡村发展的重要举措，在促进农民增收方面发挥着关键作用。然而，当前农村电商发展仍面临基础设施薄弱、人才短缺、物流成本高等结构性挑战。社会工作以其“助人自助”的专业理念和专业方法优势，能够进行资源链接从而有效改善农村电商发展中的短板。本文从乡村振兴视角出发，系统分析了社会工作介入农村电商的三重意义：拓宽就业渠道、提升居民素质能力和推动经济发展，同时深入探讨了政策缺位、技能短板、物流不足和人才匮乏四大挑战。针对这些问题，提出了建立专项政策体系、构建阶梯式培训、完善物流设施、培育本土人才的优化路径。研究表明，通过构建多方协同机制，既能破解农村电商发展瓶颈，又能为社会工作参与乡村振兴提供创新实践路径。

Abstract: Under the backdrop of the rural revitalization strategy, rural e-commerce, as a crucial measure to promote rural development, plays a pivotal role in increasing farmers’ income. However, the current development of rural e-commerce still faces structural challenges such as weak infrastructure, talent shortages, and high logistics costs. Social work, with its professional philosophy of “helping people help themselves” and the advantages of its professional methods, can effectively address the shortcomings in rural e-commerce development through resource linking. From the perspective of rural revitalization, this paper systematically analyzes the triple significance of social work’s intervention in rural e-commerce: broadening employment channels, enhancing residents’ skills and capabilities, and driving economic development. It also delves into four major challenges: policy gaps, skill deficiencies, inadequate logistics, and talent shortages. In response to these issues, optimized pathways are proposed, including establishing a specialized policy system, constructing tiered training programs, improving logistics facilities, and cultivating local talent. The research demonstrates that by building a multi-party collaborative mechanism, it is possible to overcome the bottlenecks in rural e-commerce development while providing innovative practical pathways for social work to participate in rural revitalization.