生态翻译学视角下新疆旅游资料的英译探究

An Exploration of the English Translation of Xinjiang Tourism Materials from the Perspective of Eco-Translatology

摘要: “南疆看人文，北疆看自然”，此一句道出新疆旅游资源的丰富。地处中国西北边陲，不管是人文风情还是自然风光，新疆在中国，乃至世界旅游中独树一帜。近年来，随着新疆地区的旅游热度持续攀升，各类推介大美新疆的电视栏目、图书、以及自制影片等纷纷采用双语形式，向世界展示大美新疆，助力新疆文化走出去。文章基于生态翻译学视角，从语言维度、文化维度、交际维度分析了当前新疆旅游资料外译中存在的问题，并提出相应策略。

Abstract: “South Xinjiang showcases human culture, while North Xinjiang presents natural beauty.” This statement highlights the abundance of tourism resources in Xinjiang. Located in the northwest border of China, whether it is the humanistic charm or the natural scenery, Xinjiang stands out uniquely in China and even in the world tourism. In recent years, as the tourism popularity in Xinjiang has continued to rise, various TV programs, books, and self-produced films promoting the beauty of Xinjiang have all adopted bilingual forms to showcase the grand beauty of Xinjiang to the world, helping Xinjiang culture to go global. Based on the perspective of ecological translation studies, this article analyzes the existing problems in the current translation of tourism materials from Xinjiang from the language dimension, cultural dimension, and communicative dimension, and proposes corresponding strategies.