数字经济背景下微短剧消费的问题审视与优化

A Review and Optimization of Micro-Drama Consumption Issues in the Context of the Digital Economy

摘要: 微短剧作为当前数字经济的重要部分，愈发受到关注。本文结合新闻传播学相关理论，通过文献研究与案例分析，聚焦数字经济背景下微短剧消费存在的突出问题，提出微短剧消费当前存在受众认知窄化、“即时满足”机制易诱发数字沉迷、付费模式不透明、产品同质化严重等问题。针对性地提出优化路径：平台需革新算法机制并强化审核把关；提升用户媒介素养以引导理性消费；建立健全常态长效监管政策并厘清责任边界；着力提升内容制作水准，推动精品化创作。唯有多方协同施策，方能有效破解微短剧消费困境，释放其正向文化价值与经济潜能。

Abstract: As a significant component of the current digital economy, micro-dramas have garnered increasing attention. Drawing on theories from journalism and communication studies, this paper employs literature review and case study methodologies to examine the prominent issues in micro-drama consumption within the digital economy context. The study identifies several critical challenges, including the narrowing of audience cognition, the susceptibility of “instant gratification” mechanisms to induce digital addiction, opaque payment models, and severe product homogenization. To address these issues, targeted optimization strategies are proposed: platforms should innovate algorithmic mechanisms and strengthen content moderation; enhance users’ media literacy to foster rational consumption; establish robust, long-term regulatory policies while clarifying responsibility boundaries; and prioritize elevating content production standards to promote high-quality, original creations. Only through collaborative and multifaceted efforts can the challenges of micro-drama consumption be effectively addressed, thereby unlocking its positive cultural value and economic potential.