人工智能赋能跨境电商的影响因素研究——基于动态能力框架的视角

Research on the Influencing Factors of Artificial Intelligence Empowerment on Cross-Border E-Commerce—A Dynamic Capability Framework Perspective

摘要: 本文深入探讨了人工智能如何赋能跨境电商，并围绕物流升级、营销推广进步、供应链优化以及智能支付与风控四个核心维度进行影响分析。基于动态能力框架的视角揭示企业在快速变化的数字环境中，如何通过感知、把握和重构能力来有效利用AI技术，以实现竞争优势和业务模式的转型。研究结论有望为跨境电商企业的AI战略提供理论指导，并提出相关政策建议。

Abstract: This paper provides an in-depth exploration of how Artificial Intelligence (AI) empowers cross-border e-commerce, analyzing its impact across four core dimensions: logistics upgrading, advancements in marketing and promotion, supply chain optimization, and intelligent payment & risk control. Adopting the Dynamic Capabilities Framework as its theoretical lens, the study reveals how enterprises in a rapidly changing digital environment can effectively leverage AI to enhance their sensing, seizing, and reconfiguring capabilities, thereby achieving competitive advantage and driving business model transformation. The findings of this study aim to offer theoretical guidance for the AI strategies of cross-border e-commerce firms and to inform relevant policymaking.